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  • What drives people to share on social media?
  • What drives people to share on social media?
    Janssem Cardoso, Creative Commons (2015) ©

A sector snapshot of communications

How are new parents finding solace online? Why are people broadcasting their lives to friends? Will artificial intelligence transform how we talk with brands? And what motivates social media users to click that ‘share’ button?

Location Global

Between dirty nappies, sleepless nights and worrisome rashes, being a parent is tough. Bringing a new person into this world can be one of the happiest, yet most alienating milestones; around 15% of mums and one in ten dads are affected by postnatal depression. And although it’s a time when having a good support network is key, 82% of mums say they find it difficult to make friends.

Once upon a time, you might have lived around the corner from your best mum friend, but modern, urban parents can be more isolated. With many still wanting to stay social, ...



  • Dads can’t stop sharing on social media Dads can’t stop sharing on social media

    Three-quarters of parents are on social media, and while US mums might check Instagram as often as six times a day, dads aren’t being left behind. They’re using social media to show off (and keep tabs on) their kids, get dad-to-dad advice, and engage with brands.

  • Article image Hello Mamas: a digital space for new mums to meet

    Between dirty nappies, sleepless nights and screaming kids, being a parent is tough. This is a time when having a good support network is key, but 82% of mums find it difficult to make friends. Enter Hello Mamas, a social networking platform that connects mothers in a bid to form friendships.

  • Article image Have we reached peak screen?

    Networked screens are now present in nearly every aspect of our lives – they’re in our pockets, in cars and, increasingly, on our wrists and home appliances. But does everything really need a digital display? Is there a better, more human way to interact with tech than prodding at a visual interface?

  • Article image Why would you want to chat to a bot?

    The number of people using messaging apps is set to hit two billion by 2018, so it’s no wonder brands want to get in on the action. Major tech players are touting chatbots as the next big thing, but can they really revolutionise online interactions, or are they just part of an industry-driven pipe dream?

  • Article image How video is taking over media channels

    If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

  • Article image OMG! LOL! The science of social sharing

    What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.

  • Article image Wishbone: an app for digital debates

    With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.

  • Article image Snapchat: sending a perfectly timed message

    If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.