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  • What drives people to share on social media?
  • What drives people to share on social media?
    Janssem Cardoso, Creative Commons (2015) ©
Snapshot

A sector snapshot of communications

How are new parents finding solace online? Why are people broadcasting their lives to friends? Will artificial intelligence transform how we talk with brands? And what motivates social media users to click that ‘share’ button?

Location Global

Scope
Between dirty nappies, sleepless nights and worrisome rashes, being a parent is tough. Bringing a new person into this world can be one of the happiest, yet most alienating milestones; around 15% of mums and one in ten dads are affected by postnatal depression. And although it’s a time when having a good support network is key, 82% of mums say they find it difficult to make friends.

Once upon a time, you might have lived around the corner from your best mum friend, but modern, urban parents can be more isolated. With many still wanting to stay social, ...

Canvas8

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