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  • Will localised lingo last much longer?
  • Will localised lingo last much longer?
    Newthinking Communications, Creative Commons (2016) ©
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How is language evolving in the UK?

The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?