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  • What would make the online retail journey simpler?
  • What would make the online retail journey simpler?
    Newthinking Communications, Creative Commons (2015) ©
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How can e-tailers influence decision-making?

Global e-tail is set to be worth $2.5 trillion by 2018, and the number of companies using the internet to sell directly to customers is similarly set to boom. How might using heat maps, pared down product ranges and gamification help them capture a larger slice of the e-commerce pie?