Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Balmain wants only the best for those tresses
  • Balmain wants only the best for those tresses
    Mike Monaghan, Creative Commons (2016) ©

Balmain Hair Couture: luxe locks from a fashion house

Hair can make or break an outfit, and not everyone is happy with a quick spritz of dry shampoo. People are looking for luxury products to tame their manes, and with Balmain Hair Couture, the historic namesake fashion house is ensuring its customers’ locks are as luxurious as their wardrobes.

Location North America / Northern Europe

When famed BFFs Kendall Jenner and Gigi Hadid opened Balmain's AW16 show having swapped hair colours, their combined audience on social media went wild. Between press, Instagram likes and Twitter mentions, the wigs became one of the most talked about moments of Paris Fashion Week.

Drastic hair colour changes are increasingly the remit of Insta-celebs; Kendall’s sister Kylie has a well-documented wig collection of her own. After all, why stick to brunette when you can have a turquoise mane that matches your manicure? But the Gigi/Kendall Fashion Week stunt was part of a broader strategy on behalf ...



  • Dyson has launched a supersonic hairdryer Dyson has launched a supersonic hairdryer

    Dyson’s first foray into the beauty sector is a super-quiet, super-expensive hairdryer. Sporting the brand's signature mix of engineering and design, the Dyson Supersonic is launching in Japan, but may be more suitable for salons than dry shampoo-loving Brits when it arrives in the UK in June 2016.

  • Article image How do women wash their hair?

    Whether you rinse and repeat religiously each morning or hold out until you can no longer ignore the grease, hair washing is a regular part of women’s personal care routines. But with long-held notions of ‘clean’ and ‘dirty’ shifting, how’s the hair care sector catering to the contemporary consumer?

  • Article image Why 20-something Brits still spend when they’re skint

    Brits are spending like the recession never ended. But while the purse strings have tightened when it comes to necessities like groceries, products that promise aesthetic perfection are enjoying huge growth. Why do skint 20-somethings feel the need to look good when times are hard?

  • Article image Where’s the beauty in being lazy?

    Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.