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  • Balmain wants only the best for those tresses
  • Balmain wants only the best for those tresses
    Mike Monaghan, Creative Commons (2016) ©
CASE STUDY

Balmain Hair Couture: luxe locks from a fashion house

Hair can make or break an outfit, and not everyone is happy with a quick spritz of dry shampoo. People are looking for luxury products to tame their manes, and with Balmain Hair Couture, the historic namesake fashion house is ensuring its customers’ locks are as luxurious as their wardrobes.

Location North America / Northern Europe

Scope
When famed BFFs Kendall Jenner and Gigi Hadid opened Balmain's AW16 show having swapped hair colours, their combined audience on social media went wild. Between press, Instagram likes and Twitter mentions, the wigs became one of the most talked about moments of Paris Fashion Week.

Drastic hair colour changes are increasingly the remit of Insta-celebs; Kendall’s sister Kylie has a well-documented wig collection of her own. After all, why stick to brunette when you can have a turquoise mane that matches your manicure? But the Gigi/Kendall Fashion Week stunt was part of a broader strategy on behalf ...

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