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  • Affordable accessories with a personal touch
  • Affordable accessories with a personal touch
    The Daily Edited (2016) ©
CASE STUDY

The Daily Edited: custom accessories for minimalists

Sydney-based accessories brand The Daily Edited has proved a hit among Aussie fashion shoppers, achieving turnover of $5 million in 2015. But in a challenging retail market, how has it gone from a tiny style blog to selling customisable fine leather goods by the bag-load?

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