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  • Why grown adults (and kids) are heading out Pokéhunting
  • Why grown adults (and kids) are heading out Pokéhunting
    Yelp Inc, Creative Commons (2014) ©
CASE STUDY

Pokémon GO: the playground craze attracting all ages

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

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The White House is a Gym, Pokéstops can be found at churches and synagogues alike, and rare Pokémon are popping up on desks, in toilets and down the pub, awaiting trainers with the skills to capture them. It’s Pokémon pandemonium out there.

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but since the launch of Pokémon GO, you’d be forgiven for thinking we’d fallen into a time warp – there’s nothing that’ll turn their heads quicker than a random encounter with a wild Squirtle, or that will get people off their ...

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