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  • Why grown adults (and kids) are heading out Pokéhunting
  • Why grown adults (and kids) are heading out Pokéhunting
    Yelp Inc, Creative Commons (2014) ©
CASE STUDY

Pokémon GO: the playground craze attracting all ages

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

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