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  • Perfume purchasing is going digital
  • Perfume purchasing is going digital
    Phlur (2016) ©

Phlur: explore scents from the comfort of your home

The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.

Location United States

Given the success of the Warby Parker model of ordering online to trial at home, it’s perhaps unsurprising that a new start-up is looking to take this approach into a new category. But are we ready to buy perfume online based on words and images rather than a good old sniff? As sales of celebrity-fronted fragrances plummet and the nauseating experience of visiting a department store’s perfume section feels increasingly outdated, Phlur is banking on a more experimental way to shop for scents.





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