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  • Perfume purchasing is going digital
  • Perfume purchasing is going digital
    Phlur (2016) ©
CASE STUDY

Phlur: explore scents from the comfort of your home

The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.