Pebble Core: getting motivated by music

©Curtis MacNewton, Creative Commons (2015)

Case Study|14 Jul 2016

Visit any gym and you’ll find a range of fitness tribes, from CrossFit fans to bodybuilders. Despite their differences, they have one common factor – a device through which to listen to tunes as they get fit. Now, wearable maker Pebble is promoting the power of music with its new Core device.

Sectors
Health and FitnessMedia and EntertainmentTechnologyPhysical healthMusic, radio, and podcastsPublishing
Locations
Eastern EuropeUnited KingdomNorth AmericaUnited States

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Orangetheory Fitness: get toned with big data

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10 Mar 2016·
LAST UPDATED 13 Oct 2023

Boutique fitness studio Orangetheory aims to help gym-goers lose weight, get toned, and reach their fitness goals in the least amount of time through the use of heart rate data. Why is high intensity interval training so hot right now? And can competition make working out more enjoyable?

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YOU-app: get healthier and happier one step at a time

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LAST UPDATED 13 Oct 2023

Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?

case study·
23 Feb 2016

Strava: the cycling community getting us off the couch

case study·
23 Feb 2016·
LAST UPDATED 13 Oct 2023

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?