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  • How is Ellevest helping women to secure their financial futures?
  • How is Ellevest helping women to secure their financial futures?
    Norsez Oh, Creative Commons (2012) ©
CASE STUDY

Ellevest: closing the gender investment gap

Nine in ten women will have to manage their own finances at some point in their lives, yet many of them are underinvested. Ellevest is a female-only platform that aims to change that, using long-term goals rather than short-term wins to overhaul an industry that’s largely oriented towards men.

Location United States

Scope
Arguably, women need long-term financial security more than men. They take more career breaks, and live longer, with 90% having to manage their own finances at some point in their lives. [1] However, they’re severely underinvested by comparison. [2] Ellevest is a women-only investment platform that aims to change that, talking in the language of long-term life-goals rather than short-term wins in order to overhaul an outdated industry to that ‘implicitly speaks to men’. [3]

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