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  • Visual albums are Bey’s new norm
  • Visual albums are Bey’s new norm
    Beyoncé (2016) ©

Lemonade: sweetening up a souring music industry

When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Lemonade debuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

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As the old saying goes; when life gives you lemons, make lemonade. So that’s exactly what Beyoncé has done, amid declining record sales and a music industry that’s constantly in flux. And even in such an uncertain climate, Yoncé unveiled her most recent album in a way not many artists could – completely unannounced.

With CD sales and downloads having declined by 17% since 2014, the traditional models that sustained the industry are being abandoned. [1] But while streaming becomes the listening platform of choice, it’s a highly saturated industry that doesn’t exactly bring in ...



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