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  • Visual albums are Bey’s new norm
  • Visual albums are Bey’s new norm
    Beyoncé (2016) ©
CASE STUDY

Lemonade: sweetening up a souring music industry

When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Lemonade debuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?