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  • Turn of the century style is having its second coming
  • Turn of the century style is having its second coming
    Keith Hamm, Creative Commons (2012) ©

The Y2K Aesthetic: a blog for millennium-obsessed Gen Y

While it’s easy to look back and laugh at the tech-inspired style prevalent at the start of the millennium, there’s now a growing appreciation of the aesthetic within the music and fashion industries. But is Y2K simply a passing fad? Or will it redefine what we mean by ‘vintage’?

Location North America / Northern Europe

At the dawn of the millennium, we believed technology would change our lives for the better. And so, in turn, we wanted to look like technology. Recognisable by shiny chrome, pastel colours, blobby shapes and translucent textures, the style of the early 2000s could be found in everything from high fashion to architecture and video game consoles. “I think the rise of metallics in the aughts was a nod to the idea we were entering a fabulous new millennium,” says Alison Freer, clothes editor at XOJane. [1]

Today, it’s easy to look back at that ...



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