Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • A consumer perspective on this year’s winners
  • A consumer perspective on this year’s winners
    John Benson, Creative Commons (2015) ©
REPORT

Cannes Lions 2016: the insights behind the ads

This year’s Cannes Lions International Festival of Creativity was populated by campaigns looking to eradicate discrimination, raise awareness of global issues and, well, sell products. Canvas8 has identified some of the key behaviours that underpinned the winning messages.

Location Global

This year’s Cannes Lions International Festival of Creativity was populated by campaigns looking to eradicate discrimination, raise awareness of global issues and, well, sell products. But what about the behaviours and trends that underpin the messages?

We've identified the behaviours that run through this year’s winning campaigns to reveal how the creative work connects with the attitudes of modern consumers. Five strong themes have emerged this year.

----

...

Canvas8

Related

  • Article image Man Boobs for Boobs: freeing the nipple for cancer

    When cancer charity MACMA found that 67% of women don’t check their breasts, it aimed to create a viral ‘how-to’ guide. But as Facebook and Insta remove images of women’s nipples, how could it show a self-exam if it couldn’t even show a pair of boobs? It found a loophole – use 'moobs' instead.

  • Article image The Swedish Number: speaking with random Swedes

    “Hello? Sweden here.” The Sweden Number, created by Ingo Stockholm, allowed foreigners to chat with a random Swede about any subject. Its authentic representation of the nation’s diverse voices saw it pick up the 2016 Direct Lions Grand Prix, showcasing the power of the local touch in tourism.

  • Article image Score! The science of winning

    We all feel a desire to win, whether that’s for self-validation or a gold medal. But a focus on ‘the win’ oversimplifies the real reasons we enter contests. Canvas8 sat down with Dr. Francesco Duina, author of Winning: Reflections on an American Obsession, to understand our competitive nature.

  • Article image Panasonic – Life is Electric: batteries with a backstory

    At the 2016 Cannes Lions festival, Dentsu Tokyo picked up the Design Grand Prix for its ‘Life is Electric’ campaign for Panasonic, which aimed to show people the ubiquity of electricity in everyday life. But what role did hamsters, fruit, cyclists and waterfalls play in bringing batteries to life?