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  • A consumer perspective on this year’s winners
  • A consumer perspective on this year’s winners
    John Benson, Creative Commons (2015) ©
REPORT

Cannes Lions 2016: the insights behind the ads

This year’s Cannes Lions International Festival of Creativity was populated by campaigns looking to eradicate discrimination, raise awareness of global issues and, well, sell products. Canvas8 has identified some of the key behaviours that underpinned the winning messages.

Canvas8