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  • We attribute a lot more to victories than the win itself
  • We attribute a lot more to victories than the win itself
    Micadew, Creative Commons (2014) ©

Score! The science of winning

We all feel a desire to win, whether that’s for self-validation or a gold medal. But a focus on ‘the win’ oversimplifies the real reasons we enter contests. Canvas8 sat down with Dr. Francesco Duina, author of Winning: Reflections on an American Obsession, to understand our competitive nature.

Location Global

A competitive couple of weeks around the globe has produced a number of winners and losers. The Cannes Lions saw agencies celebrate the creative flair, social impact and disruptive brilliance of their campaigns. The Euros pitted countries against one another on the football pitch. And, most historically, the Leave camp won the Brexit vote.

Winning is an abstract concept with real world consequences. And the framing of the competition is important. Complex considerations quickly become oversimplified as it’s just easier for us to talk about winning and losing. By choosing a side in the Brexit debate, David Cameron put ...



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