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  • We attribute a lot more to victories than the win itself
  • We attribute a lot more to victories than the win itself
    Micadew, Creative Commons (2014) ©
Science

Score! The science of winning

We all feel a desire to win, whether that’s for self-validation or a gold medal. But a focus on ‘the win’ oversimplifies the real reasons we enter contests. Canvas8 sat down with Dr. Francesco Duina, author of Winning: Reflections on an American Obsession, to understand our competitive nature.