Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How did Panasonic extract electricity from the everyday?
  • How did Panasonic extract electricity from the everyday?
    John Benson, Creative Commons (2015) ©
CASE STUDY

Panasonic – Life is Electric: batteries with a backstory

At the 2016 Cannes Lions festival, Dentsu Tokyo picked up the Design Grand Prix for its ‘Life is Electric’ campaign for Panasonic, which aimed to show people the ubiquity of electricity in everyday life. But what role did hamsters, fruit, cyclists and waterfalls play in bringing batteries to life?