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  • Would you pay for a better TV experience?
  • Would you pay for a better TV experience?
    Leo Hidalgo, Creative Commons (2015) ©
CASE STUDY

Seven Network: paying for free TV

The TV industry has seen radical change over the past decade, but high costs for premium content have left free-to-air stations in trouble. Now, Australia’s Seven Network is offering a paid service in addition to its free coverage of the Olympics. Could freemium be the future of sports broadcasting?

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