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  • Would you pay for a better TV experience?
  • Would you pay for a better TV experience?
    Leo Hidalgo, Creative Commons (2015) ©

Seven Network: paying for free TV

The TV industry has seen radical change over the past decade, but high costs for premium content have left free-to-air stations in trouble. Now, Australia’s Seven Network is offering a paid service in addition to its free coverage of the Olympics. Could freemium be the future of sports broadcasting?

Location Australia

The TV industry has undergone radical change over the past decade. The financial rewards now on offer have seen the cost of rights to premium content – newly released movies and sporting events, for example – creep into the billions, while the way people consume television content has altered completely, with around 80% of Gen Yers now subscribing to at least one online streaming service. [1]

This has spelt trouble for free-to-air broadcasters, with the likes of the BBC and ITV in the UK, and PBS in the US, left increasingly unable to compete for top content. ...



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