Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Would you pay for a better TV experience?
  • Would you pay for a better TV experience?
    Leo Hidalgo, Creative Commons (2015) ©
CASE STUDY

Seven Network: paying for free TV

The TV industry has seen radical change over the past decade, but high costs for premium content have left free-to-air stations in trouble. Now, Australia’s Seven Network is offering a paid service in addition to its free coverage of the Olympics. Could freemium be the future of sports broadcasting?

Location Australia

Scope
The TV industry has undergone radical change over the past decade. The financial rewards now on offer have seen the cost of rights to premium content – newly released movies and sporting events, for example – creep into the billions, while the way people consume television content has altered completely, with around 80% of Gen Yers now subscribing to at least one online streaming service. [1]

This has spelt trouble for free-to-air broadcasters, with the likes of the BBC and ITV in the UK, and PBS in the US, left increasingly unable to compete for top content. ...

Canvas8

Related

  • Netflix phases out its Basic subscription Netflix phases out its Basic subscription

    All good deals must come to an end – including cheap Netflix. The service has notified UK customers that it’s pulling the plug on its Basic package. Priced at £5.99 per month, it was originally available to early adopters in the UK when the service launched in 2012. But will customers even care?

  • Article image YouTube Red: paying to skip the ads

    People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?

  • Article image How the internet is changing the television industry

    With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

  • Article image Are we all turning our TVs off for good?

    We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.