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  • Mouth-watering recipes cooked up in a minute
  • Mouth-watering recipes cooked up in a minute
    John Benson, Creative Commons (2015) ©
CASE STUDY

BuzzFeed Tasty: fast food porn to share

BuzzFeed’s cooking channel Tasty is feeding the internet's appetite for comfort food with its immensely popular recipe videos. It’s attracted nearly 62 million likes on Facebook and gained 14 billion video views in just under a year, but what’s the secret to its success?