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  • A dedicated domain for the mid-life lifestyle
  • A dedicated domain for the mid-life lifestyle
    Info-graz, Creative Commons (2016) ©
CASE STUDY

The Midult: a digital destination for Gen X women

Gen X women are often ignored by brands, who tend to target Boomers and Gen Yers. But they have a lot of spending power that isn't being tapped into. Enter The Midult, a site dedicated to giving these women a voice and defying stereotypes about what it means to be a Gen Xer today.