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  • What does it mean to be a Boomer in 2016?
  • What does it mean to be a Boomer in 2016?
    BMW Guggenheim Lab, Creative Commons (2013) ©
Snapshot

A Generational Snapshot of Boomers

How are Boomer women breaking down beauty ideals? What makes this group such dedicated grandparents? And what are their plans for retirement? This Generational Snapshot uses statistics and case studies from the US and UK to explore how Boomers are approaching later life in 2016.

Location North America / Northern Europe

Scope
Age is just one of the ways we can categorise people. Attitudes are equally – and often more so – shaped by a dynamic range of factors, with where you’re from, how wealthy you are and basic human nature all playing a role. But generations are as relevant as ever. We define a generation as a group of people passing through life stages at the same point in time, whose attitudes and ideals have been shaped by a similar set of historical events. How did growing up in front of the TV affect their perception of the Joneses? How ...

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