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  • Taking eco-friendly living to the extreme
  • Taking eco-friendly living to the extreme
    KeepCup (2011) ©

Zero Wasters: women on a mission to recycle

Zero Waste as a movement is not embodied by festivals, websites or organisations, but by bloggers and YouTubers who have a collective desire for polished beauty and a clean, minimalist aesthetic. How are these extremely eco-conscious consumers minimising their impact on the planet?

Location North America / Northern Europe

Trash is a big problem. Globally, 1.3 billion tonnes of rubbish is produced each year, and that figure is expected to reach 2.2 billion by 2025. [1] Additionally, humans have produced more plastic in the 2000s than in the last century combined, and garbage ‘islands’ cover 40% of the ocean's surface. [2] And at the domestic scale, the average American generates 4.4 pounds of waste per day. [3]

While the majority of people give little thought to the waste footprint they leave behind each day, there’s a subculture of mostly Gen Y women ...



  • Chic Gen Yers are embracing zero waste Chic Gen Yers are embracing zero waste

    We’re wasting more than ever, but a young, stylish and highly sociable collective of bloggers is trying to change that. As clothing brands take note of the Zero Waste Movement – and these style mavens join the ranks – could it become fashionable to be waste-free?

  • Article image Do you feel guilty about the food you waste?

    In the UK – where 15 million tonnes of food is thrown away annually – supermarkets are mucking in to minimise waste. But how responsible do consumers feel? After all, 40% of them throw food away at least weekly. Canvas8 sat down with 20 Brits to find out how guilty they feel about wasting food.

  • Buy Me Once only stocks products that last a lifetime Buy Me Once only stocks products that last a lifetime

    “If socks can have a lifetime guarantee, why can't anything?” asks entrepreneur Tara Button. This is the premise behind her online store, Buy Me Once. It only stocks products – from tables and chairs to towels and toothbrushes – that are made to last a whole lifetime.

  • Article image Why we’ll soon be eating ‘rubbish’

    Between 30% and 50% of the world’s food is wasted. As food concerns and interest in ethical living continues to grow, are we becoming more open to eating less-than-perfect ‘ugly fruit’ or dining at a ‘past its sell-by date’ restaurant? But is food waste really good enough to eat?