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  • Supplementing live sport through social media
  • Supplementing live sport through social media
    Leo Hidalgo, Creative Commons (2014) ©
CASE STUDY

Whistle Sports: sports media for digital fans

Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?

Location United States

Scope
Little sustains interest as much as sport, with fans still talking about wonder goals, contentious decisions, and what-could-have-beens decades after they occurred. And people are more engaged with sport than ever; the 2014 FIFA World Cup final saw a global audience of more than a billion viewers, while 112 million Americans tuned in to watch the 2016 Super Bowl. [1][2]

Now, thanks to the emergence of new social channels, fans can engage with sport in ways outside of live games – be it trick shot videos on YouTube, behind-the-scenes footage from Snapchat, or by following ...

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