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  • Cutting through the confusion of women’s health with tech
  • Cutting through the confusion of women’s health with tech
    Janssem Cardoso, Creative Commons (2015) ©
CASE STUDY

Clue: managing fertility at the touch of a button

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.

Location Germany

Scope
Red tide, Aunt Flo, shark week.The euphemisms we use to talk about periods can be funny, but the lack of straightforward science around women’s health is a major issue. Cue Clue, a start-up based in Berlin that gives women an easy way to track their reproductive cycles on their phones. Over two million users across 180 countries are smitten with the app’s smart, sleek analysis of their most intimate information. [1][2] So how is it helping women better understand their bodies?

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