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  • Cutting through the confusion of women’s health with tech
  • Cutting through the confusion of women’s health with tech
    Janssem Cardoso, Creative Commons (2015) ©

Clue: managing fertility at the touch of a button

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.

Location Germany

Red tide, Aunt Flo, shark week.The euphemisms we use to talk about periods can be funny, but the lack of straightforward science around women’s health is a major issue. Cue Clue, a start-up based in Berlin that gives women an easy way to track their reproductive cycles on their phones. Over two million users across 180 countries are smitten with the app’s smart, sleek analysis of their most intimate information. [1][2] So how is it helping women better understand their bodies?





  • More women are using contraception worldwide

    More women are using contraception worldwide

    Around the world, it's increasingly acceptible to use contraception to control family planning. This uptake is especially important for women in developing countries, as increased access to contraception has signalled a significant impact on population growth.

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    Thinx: swapping tampons and pads for period pants

    The majority of feminine hygiene products aren’t exciting, but with the corporations responsible for making them barely changing over a century, do women have much choice? Period panty start-up Thinx says yes, offering a friendlier, cheaper and cooler way to sail through that time of the month.

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    EggBanxx: financing fertility to delay motherhood

    Egg freezing was once a procedure undertaken for medical reasons. Now, however, it's fast becoming a choice for many women in the US who want to ‘have it all’ and delay motherhood. But why are these women so keen to spend up to $10,000 to try to freeze time?

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    HelloFlo: making periods funny

    Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?