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  • What do mums and dads demand at a dealership?
  • What do mums and dads demand at a dealership?
    Donnie Ray Jones, Creative Commons (2015) ©
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How do families buy their cars?

Choosing a family car is an important decision. After all, it's central to many parts of everyday life – from ferrying the kids around to going on weekend adventures – and the associated costs are a major drain on household finances. So what are family buyers looking for at dealerships?

Location United Kingdom

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Choosing a family car is an important decision. After all, it's central to many parts of everyday life – from ferrying the kids around to going on weekend adventures. And considering the long-term investment that owning an auto entails – according to the Office for National Statistics, UK households spent more per week on transport in 2014 than they did on leisure, food or drink, averaging £34.80 on the fuel and running costs of their cars – it’s a commitment that’s not made lightly. [1]

“Family life revolves around being able to get from A to B. ...

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