Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • When nothing and no one is quite what they seem
  • When nothing and no one is quite what they seem
    Face Swap Live (2016) ©
CASE STUDY

Face swapping: a ritual for digital friendships

Have you ever seen a dog with the face of a girl? Or your best mate with the face of their mum? Darling of iPhone camera rolls, Facebook feeds and Buzzfeed listicles alike, face swapping has become a ritual of friendship in a digital age. But what explains the lasting appeal of weirdness on the web?

Location Global

Scope
Have you ever seen a dog with the face of a girl? Or a girl with the face of a gingerbread man? What about your best mate with the face of her boyfriend? Or your aunt with the face of her cat? Darling of iPhone camera rolls, Facebook feeds and Buzzfeed listicles alike, face swapping has become the latest ritual of friendship in a digital age.

But while the initial appeal (of side-splitting laughter) is obvious, what explains the enduring allure of literally putting your face on someone else’s, before sharing the evidence with everyone you know?

----

...

Canvas8

Related

  • Article image #squadgoals: when your social group becomes a status symbol

    Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?

  • Article image Can brands hijack a meme?

    Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?

  • "Weird Al" proves that silly can be cool

    "And listen up when I tell you this," raps "Weird Al" Yankovic, "I hope you never use quotation marks for emphasis." To the tune of Robin Thicke's broadly discussed 'Blurred Lines', the original pastiche master rejects the socially aware parodies of Thicke's 2013 single in favour of a sillier approach.

  • Article image Why Twitter is just a digital high school

    Has social media killed the art of conversation for teens? Not according to author, social media expert and youth researcher danah boyd - who says it's "nothing more than a release valve to changes that have happened in the real world." We caught up with her to learn more.