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  • When nothing and no one is quite what they seem
  • When nothing and no one is quite what they seem
    Face Swap Live (2016) ©
CASE STUDY

Face swapping: a ritual for digital friendships

Have you ever seen a dog with the face of a girl? Or your best mate with the face of their mum? Darling of iPhone camera rolls, Facebook feeds and Buzzfeed listicles alike, face swapping has become a ritual of friendship in a digital age. But what explains the lasting appeal of weirdness on the web?