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  • The insurance industry could use a little innovation
  • The insurance industry could use a little innovation
    Lauren Rushing, Creative Commons (2014) ©
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What do Gen Y expect from insurers?

Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?

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