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  • Are toddlers still filling up on home-made meals?
  • Are toddlers still filling up on home-made meals?
    Merlijn Hoek, Creative Commons (2015) ©
REPORT

How are busy parents feeding their kids?

For mums and dads, getting dinner on the table after an eight-hour day at the office is a complicated task. It’s even more difficult to ensure that they’re giving their children healthy and nutritious food that they will actually enjoy. So how are busy parents feeding their kids?

Location Northern Europe / North America

Scope
The traditional family arrangement of a father working full-time and a mother working part-time is in decline; in 49% of couple households, both parents work a daily nine-to-five. [1] And with over two-thirds of British adults saying they now work longer hours than in 2014, they have less time than ever for their home lives. “Since the financial crisis, working more than 40 hours has become the ‘new normal,’” says Karyn Twaronite, global diversity officer at Ernst & Young. [2]

Consequently, many of these busy parents are stressed out – 29% report feeling ‘burned ...

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