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  • Birds Eye is making the morning a little more waffly
  • Birds Eye is making the morning a little more waffly
    Leo Hidalgo, Creative Commons (2015) ©
CASE STUDY

Hello Morning: serving up frozen food for breakfast

Breakfast has become somewhat of an inconvenience for many people, with half of Brits not bothering to eat in the morning. Can Birds Eye’s Hello Morning range of pancakes, waffles and croissants convince them that it’s worth making a detour to the freezer when they wake up?