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  • Has the digital age made parenting any easier?
  • Has the digital age made parenting any easier?
    VersaMe (2015) ©
REPORT

Are new mums and dads becoming ‘drone parents’?

In the US, 83% of new mums are Gen Yers, and though 88% of this generation want to avoid becoming a ‘helicopter parent’, many are happy to use tech to check on their kids. In the second of a two-part report, we ask if more dads will take paternity leave, and look at the rise of the ‘drone parent’.

Location North America / Northern Europe

Scope
Parenting has never been easy. As we explored in the first of a two-part report, child-rearing has becoming increasingly complex as more women choose to return to work post-pregnancy and childcare costs hit new heights. Now, as more and more Gen Yers become mums and dads – this group accounted for 83% of new mothers in the US in 2014 – they’re keen to avoid the mistakes of past generations. [1] Yet while 88% of them say they don’t want to become a ‘helicopter parent’, they’re seemingly turning into ‘drone parents’ instead. [2]

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