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Got It
  • Have you got the ambition of a WSJ reader?
  • Have you got the ambition of a WSJ reader?
    Several Seconds, Creative Commons (2012) ©
CASE STUDY

Ambitious Hours: WSJ appeals to readers with ambition

The success of ad campaigns is often measured by how many people see them. But The Wall Street Journal’s ‘Ambitious Hours’ campaign took a different route, exclusively targeting people with specific lifestyle choices – meaning the only people who saw it were the people that mattered.