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  • What does it mean to be a Gen Zer in 2016?
  • What does it mean to be a Gen Zer in 2016?
    Janssem Cardoso, Creative Commons (2014) ©
Snapshot

A Generational Snapshot of Gen Z

Are today’s teens addicted to technology, or just used to it? Why is success so important to them? And why are they so eager to be adults? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first generation of true digital natives in 2016.

Location Northern Europe / North America

Scope
Age is just one of the ways we categorise people. Attitudes are equally – and often more so – shaped by a dynamic range of factors, with where you’re from, how wealthy you are and human nature all playing a role. But generations are as relevant as ever. We define a generation as a group of people passing through life stages at the same point in time, whose attitudes and ideals have been shaped by a similar set of historical events. How has the War on Terror shaped Gen Zers’ work ethic? How has growing up online affected ...

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