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  • Broadcasters are feeling the bite from streaming sites
  • Broadcasters are feeling the bite from streaming sites
    Ronnie Macdonald, Creative Commons (2013) ©
REPORT

How people watch sports in the digital age

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

Location North America / Northern Europe

Scope
How do you watch football nowadays? If you’re a tech-savvy fan, there's a good chance you’ll have streamed a match on your phone or computer, perhaps using a less-than-legal source. The digital revolution has run rampant in the music and film industries, and its impact is now being felt in sport, with broadband and 4G speeds enabling some online streams to boast the quality of TV broadcasts.

Naturally, rights holders like Sky and BT are not best pleased with these illegal operations, having paid huge sums to air games on their channels. And while they’ve taken steps to bridge ...

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