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  • Making microwaveable meals a more appealing option
  • Making microwaveable meals a more appealing option
    Luvo Inc (2015) ©
CASE STUDY

Luvo: ready meals for the health-conscious

Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people.