Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Bite-sized beauty for a more mature market
  • Bite-sized beauty for a more mature market
    x1klima, Creative Commons (2014) ©
CASE STUDY

Beauty Dossier: putting age before beauty

The beauty industry is obsessed with youthfulness, but with only 3% of women over 40 using make-up to look younger, they’re finding it difficult to relate to many brands. Can Beauty Dossier inspire them to break out of their beauty rut with an online course tailored to a mature market?