Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why do rhymes get stuck in our minds?
  • Why do rhymes get stuck in our minds?
    Blue Mountains Library, Creative Commons (2015) ©
REPORT

Why brands are using spoken word

Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?

Canvas8