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  • A sugar-free shake-up aimed at the health-conscious consumer
  • A sugar-free shake-up aimed at the health-conscious consumer
    Coca-Cola (2016) ©
CASE STUDY

Coca-Cola Zero Sugar: a post-sugar tax rebrand

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?