How extreme sports hit new heights
REPORT
23 May 2016
How extreme sports hit new heights

Extreme sports have long been associated with risky behaviour, yet you’re fifty times more likely to pick up an injury playing rugby than rock climbing. Now, some of these supposedly perilous pursuits may be making their way into the 2020 Olympics. So is ‘extreme’ about to go mainstream?

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.