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  • Keep up with fast fashion without emptying your wallet
  • Keep up with fast fashion without emptying your wallet
    Adam Cohn, Creative Commons (2015) ©
CASE STUDY

Flyrobe: renting fashion to urban Indians

India’s style-savvy young women want to dress to impress, but it doesn’t make sense to splash out on the high street every time a work or social event comes up. Online service Flyrobe lets them rent clothing to suit their occasion, from a gorgeous gown to a stunning sari.