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  • Are bots about to dominate our devices?
  • Are bots about to dominate our devices?
    Leo Hidalgo, Creative Commons (2015) ©
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Why would you want to chat to a bot?

The number of people using messaging apps is set to hit two billion by 2018, so it’s no wonder brands want to get in on the action. Major tech players are touting chatbots as the next big thing, but can they really revolutionise online interactions, or are they just part of an industry-driven pipe dream?

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Scope
The bots are coming. And while most people are not entirely sure what they are, or even why they might need them, major tech players assure us that they’re the next big thing, capable of revolutionising the way we interact with the internet.

According to tech companies, chatbots – computer programmes that can ‘converse’ with people using AI – offer a more effective way of speaking with companies and ordering products or services. It’s spurring an evolution from branded app to branded messaging; don’t close Facebook Messenger to get a cab, just message Uber and wait for the driver ...

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