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  • Customer service enters the ‘dark social’ world
  • Customer service enters the ‘dark social’ world
    Janssem Cardoso, Creative Commons (2014) ©
CASE STUDY

Hero: chat with brands like they're your mates

The rise of messaging apps has changed how people want to communicate with brands, and while some companies are taking to social networks and chatbots, their offerings leave much to be desired. Enter Hero, an app that wants to make messaging brands as easy as chatting with friends.