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  • Customer service enters the ‘dark social’ world
  • Customer service enters the ‘dark social’ world
    Janssem Cardoso, Creative Commons (2014) ©

Hero: chat with brands like they're your mates

The rise of messaging apps has changed how people want to communicate with brands, and while some companies are taking to social networks and chatbots, their offerings leave much to be desired. Enter Hero, an app that wants to make messaging brands as easy as chatting with friends.

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“The mobile evolution has been a real catalyst for the consumer being in control,” says Adam Levene, founder of concierge app Hero. “Suddenly they had everything at their fingertips. They have a real immediacy – every time they needed something, they could get the answer just like that. And as I watched this happening, I had this burning idea at the back of my mind, which became Hero.” [1] Aiming to make messaging businesses as simple as texting a friend, can Hero shake up how people communicate with brands?





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