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  • Why are we swapping the small screen for even smaller screens?
  • Why are we swapping the small screen for even smaller screens?
    Leo Hidalgo, Creative Commons (2016) ©
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How video is taking over media channels

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?