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  • Why are we swapping the small screen for even smaller screens?
  • Why are we swapping the small screen for even smaller screens?
    Leo Hidalgo, Creative Commons (2016) ©
REPORT

How video is taking over media channels

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

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Video has become the most important online tool of expression for brands, consumers and content creators alike. If you’ve laughed along with an ordinary guy stuck in a compost bin, sung along to James Corden’s Carpool Karaoke, or been mesmerised by a 30-second Tasty clip, then you’ll know just how potent and engaging this medium can be.

Cisco estimates that video will account for 69% of all consumer internet traffic by 2017 as people, particularly Gens Z and Y, increasingly spread their viewing across multiple platforms. [1] TV isn’t dead, but ...

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