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  • Are we just window shopping with wishlists?
  • Are we just window shopping with wishlists?
    EventPhotosNYC, Creative Commons (2016) ©
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Why are wishlists the best way to browse?

When was the last time you walked into a shop, filled up a basket, then walked out empty handed? You may never do so in the real world, but 69% of shopping trips online end just like that. Have e-tailers lost their knack for converting sales? Or are we simply indulging in the joy of browsing?