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  • Why do we share what we share?
  • Why do we share what we share?
    Phalinn Ooi, Creative Commons (2014) ©
Science

OMG! LOL! The science of social sharing

What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.

Location Global

Scope
The average internet user has five social media accounts. That person also spends more time each day connected with media devices (over eight hours in the UK) than they do sleeping. We’re more social than ever, and brands are increasingly realising the importance of each and every conversation they can be a part of.

Word of mouth still has the biggest impact on people’s opinions. In fact, 74% of consumers say it’s key to their purchasing decisions. Brands can have the strongest influence by getting others to share their content for them – but what makes ...

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