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  • Bulking up with a better kind of motivation
  • Bulking up with a better kind of motivation
    Caden Crawford, Creative Commons (2014) ©
CASE STUDY

Skulpt: super-sizing muscles with science

Everyone wants to get involved in fitness tracking, with devices from Fitbit, Apple, Jawbone, Samsung and countless others flooding the market. But while some present users with unreliable readings, Skulpt promises precise data and tailored tips. Can it change the way we bulk up?

Location Global

Scope
Fitness devices are hot; 110 million units are set to be shipped in 2016, representing a 38% increase from 2015, with double-digit growth projected until 2020. [1] Everyone wants a slice of the action – Fitbit, Jawbone, Apple, Samsung and Google to name a few – and cheap knock-offs are beginning to flood the market. [2]

But there are only so many useful functions that can be squeezed into a wrist band. And even market leaders – Fitbit among trackers and Apple among smartwatches – are beginning to feel the heat. [3][

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