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  • People are picking work perks over bulging pay packets
  • People are picking work perks over bulging pay packets
    Newthinking Communications, Creative Commons (2015) ©

What do people want from a job?

Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?

Location North America / Northern Europe

While major corporations used to have their pick of the best minds, candidates are starting to look elsewhere; 36% of employers worldwide reported talent shortages in 2014, and 73% of CEOs are concerned about the availability of candidates with key skills. [1] “Finding the best people remains the number one driver of success for any business,” says Chris Brown, director of UK talent solutions at LinkedIn. “Better communicating the benefits and attractions of their business to potential recruits has to be top of the agenda for recruitment, resourcing and talent professionals.” [2]

It’s important ...



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