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  • Helping witty women find their voice online
  • Helping witty women find their voice online
    EventPhotosNYC, Creative Commons (2015) ©
CASE STUDY

WhoHaha: a digital stage for funny females

Women in comedy have long been overshadowed by their male counterparts on TV, in films and, more recently, in the world of online humour. Can WhoHaha, an online portal founded by actor and director Elizabeth Banks, get girls giggling with material made by their fellow females?

Location United States

Scope
Founded in 2007, Funny Or Die has grown to become a digital comedy behemoth, with more than 31 million followers across 16 social platforms. [1] Its shows, such as Between Two Ferns and Drunk History, have welcomed Hollywood royalty, pop superstars, and even President Obama.

Now, actor, director, and producer Elizabeth Banks is looking to emulate Funny Or Die’s success with WhoHaha, targeting a group that she argues is currently underserved in online comedy – women. "There are people doing it really well for boys,” Banks says. “I just felt like there was not a place that ...

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