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  • Eco-friendly eating made easy at the supermarket
  • Eco-friendly eating made easy at the supermarket
    Nicolas Tarier, Creative Commons (2011) ©
CASE STUDY

Biocoop: feeding France’s eco-warriors

More and more French people are buying local food from small producers as they strive to become conscientious consumers. Amid this shift, eco-friendly supermarket Biocoop is on the rise. But are sustainable credentials enough to steer shoppers away from the convenience of major chains?