Why is running the coolest way to keep fit?
REPORT
28 Apr 2016
Why is running the coolest way to keep fit?

Although Lycra-clad runners have been taking to streets and parks for decades, they’ve become ubiquitous in recent years. There are now 10.5 million runners in the UK, and the growth in related apparel and apps shows how mainstream it’s become. Why exactly has running gotten so big?

Darren Loucaides

Darren Loucaides is a travel writer and music critic for the BBC. He’s lived and travelled in Italy, the Middle East and Latin America, and has become obsessed with the parallels between cultural and political trends.