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  • Why are Americans putting their faith in the stars?
  • Why are Americans putting their faith in the stars?
    Lauren Rushing, Creative Commons (2011) ©
CASE STUDY

Astrology Zone: horoscopes for the digital age

With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?

Location United States

Scope
On the first day of every month, Abby and her friend Madison wait anxiously for Susan Miller to upload her horoscope charts to Astrology Zone so they can discuss the possible highs and lows awaiting in their jobs and love lives. For the past 20 years, Miller has been publishing these incredibly detailed horoscopes as a guide for the month ahead, complete with days to avoid and dates to highlight. But what’s the appeal of these future forecasts?

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