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  • Why are Americans putting their faith in the stars?
  • Why are Americans putting their faith in the stars?
    Lauren Rushing, Creative Commons (2011) ©
CASE STUDY

Astrology Zone: horoscopes for the digital age

With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?