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  • Museums are going interactive for a more immersive experience
  • Museums are going interactive for a more immersive experience
    Z33 Art Centre, Creative Commons (2015) ©
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How museums become experience emporiums

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

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