From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the third of a series exploring Gen Z and Gen Y tribes, Andrea Graham Richeson delves into the overscheduled world of Alpha Achievers. Do these ambitious teens embody the model student and future star employee?

There is a big gender imbalance in the tech industry; women make up just 26% of the computing workforce. Jewelbots wants to change this dynamic with programmable bracelets that make coding accessible for Gen Z girls. Can smart jewellery get girls interested in science and technology?

The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author of The Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

As our society grows more complex, the educational landscape is becoming radically different. Our educational choices have multiplied exponentially, regardless of age, location or level, with the introduction of digital learning. But how effective are these new methods?