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  • How has plastic kitchenware empowered generations of women?
  • How has plastic kitchenware empowered generations of women?
    Club Med UK, Creative Commons (2014) ©
CASE STUDY

Tupperware: a brand built on female empowerment

Tupperware has been encouraging women to sell its plastic kitchenware and seize economic power in the household since the ‘50s. And with gender equality almost achieved in the Western world, the brand has now set its sights on developing countries. But does empowerment still sell?